Activities
The Chamber of Commerce, Industry & Agriculture of Beirut & Mount Lebanon (CCIA-BML) is a non-profit private business support organisation working for the public benefit. CCIA-BML is the PP. 10 in the consortium of ENI CBC MED Project IHERITAGE.
CCIA-BML will carry out till the end of the project the following activities within the various Working packages
WP3
The iHERITAGE think tank Living Lab will be the framework for collaborations among Lebanese public institutions, researches, universities, academies and business innovation centers, SMEs and also spin-offs created by the project.
-Three Research Agreements will be signed with the Living Labs will foster research agreements among universities, researchers, scientists and SMEs with the aim to develop, prototype and test products and services envisaged by the project The 3 research agreements should generate the following activities:
-Creation of ICT and AR/VR innovative products/services
The activity refers to technology transfer of innovative solutions achieved as the result of research agreements previously carried out into new products/services. Also the created spin-offs in WP4 will be helped to market their products/services in a logical interrelation of consecutive activities.
*AR/VR INTANGIBLE HERITAGE: REIM – Register of intangible cultural heritage of Mediterranean countries
With regard to intangible heritage, innovative ICT applications will lead to the creation of the first database of registered intangible cultural heritage of the Mediterranean countries (REIM).
New AR/VR With regard to intangible heritage, innovative ICT applications will lead to the creation of the first database of registered intangible cultural heritage of the Mediterranean countries (REIM). New AR/VR solutions related to food products at the basis of the Mediterranean Diet as well as other ICH practices, representations, expressions, knowledge, or skills will be created, consisting of a marker on the label activating AR/VR contents showing production sites, methods, memories, etc.
* AR/VR GUIDED TOURS
iHERITAGE will introduce to the most outstanding Mediterranean UNESCO cultural heritage AR/VR audio-video guides, accessible cross media, on PC, smartphone, tablet and AR glasses.AR/VR audio-video guides for Points of Interest (POI) for archaeological sites, accessible in augmented and virtual reality, including: 3D reconstructions, 3D recontextualisation, VR cardboard excursions etc… accessible pre, during and post visit.
*PAST ORIENTEERING: ARCHEO VIDEO GAME ENGINE
A 3D engine for archaeological gamification, based on the format of orienteering, applied to the past. In this way it is possible to influence and change the behavior of people, favoring the creation and consolidation of active interest by the users towards the message that developers have chosen to communicate. This product will be developed and tested by PP6 in the UNESCO site of Byblos, with monitoring of results of online users and leading to a pilot project.
*VIRTUAL ARCHAEOLOGICAL RECONSTRUCTION (VAR)
The virtual archaeological reconstruction fascinates and involves the public, but divides the experts in archaeology. VAR will involve: laser scanning and photogrammetry, scenes of life, comparative analyses etc. Virtually reconstructed archaeological sites will be implemented in the following products: AR audio video guides; VR rooms-booths; holographic exhibitions. Common ICT standards for producing and archiving 3D contents related to Mediterranean cultural heritage will be set.
– Trainings programs
Within the living lab, Training programs will be organized and target researchers and SMEs’ researchers, providing them with improved capabilities of commercial and marketing exploitation of research results. Training courses will also involve ICT marketing experts and will lead to the development of dedicated marketing campaigns.
WP4
Establish 7 spin-offs and newco by individual researchers, university departments, or organizations as new enterprises whose aim is to put mainly the results of the research previously carried out in WP3 to commercial value, and to have a market medium for technology transfer and commercialization. iHERITAGE will encourage the process of spin-offs creation by providing the following facilities: ICT infrastructures; funding; commercialization and capitalization activities etc.
WP5
Capitalization and Commercialization of new products and services
This activity will include commercialization of new products through the registration of co-patents related to research agreements. It includes also organizing business brokerage events and Capitalisation activities among which: the International UNESCO conference in Beirut and iART Festival of digital Arts for Mediterranean UNESCO cultural heritage.